Tuesday, May 15, 2012

Selling in the Right Light

Tuesday Tip: Better Photography = Better Sales

In writing these "Tuesday Tips" I am by no means claiming to be an expert Etsy vendor, business woman, or photographer. I simply want to share with you a few quick tips and tricks that I've learned thus far.

1. Photography is important. Quality, price, and description are all important too, but without a favorable photo, your product may not sell quite as quickly. Providing a potential buyer with a true to life photo of your product can only help you sell your product, as you're showing them as much of it as you can.

2. You don't need a professional quality camera to professional results. A simple point and shoot digital camera can get the job done just as effectively.
-Natural light (ie: shooting near a sunlit window or moving your piece outside) always improves a photograph.
-Avoid a "cluttered" background. Try to find a solid or simple background without too much going on in the background to keep the focus on your product.
-Use different angles. While it's nice to have one head-on shot, try shooting from a lower vantage point, each side, and from above. Show off every angle of your product!

3. Resize huge photos. I've found with Etsy that when uploading your photos, it helps to reduce their size if you're using an exceptionally high resolution photo. I like to resize my photos from the 4000 range down to about 1000.

4. Be creative! Are you selling a shoe rack? Try adding some props, such as your favorite pair of pumps. Show the buyer that your product actually works for what it was created for!

Here are a few of my favorite photos that we've used on our Etsy site:

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